local advertising this year to be led by 30% digital media spends

The above chart  displays  the percentage break of of 2016 local ad spend across entire media spectrum 

BIA/Kelsey’s U.S. Local Advertising Forecast 2016 reveals  a big shift to mobile, social and video thereby powering online/digital to a 29.1% share of total local ad revenues by 2016(data)

 Digital advertising revenues   will grow to $42.6 billion in 2016,as compared to  $38 billion in 2015

Across  industry   BIA/Kelsey projects total  total local advertising revenues in the U.S. to reach $146.6 billion in 2016, up from $141.3 billion this year, representing a growth rate of 3.75 percent.

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the biggest advertising spends by companies : top 10 list

The biggest brands with highest global advertising spends by media :

radio exceeds TV in terms of reach

In the first quarter of 2015 an average of 223 million Americans aged 18+ tuned in to the Radio at least once a week, amounting to a reach of almost 93% of the adult population. 

However television came in a close second with a weekly reach of 87%, while digital platforms lagged behind considerably. While Radio does win in terms of sheer reach, TV remains unparalleled with respect to average weekly usage. According to Nielsen’s measurements, U.S. adults spent an average of 36 hours a week watching TV in Q1 2015,

the 5 trends in digital marketing set to dominate in 2016

MOBIE, SOCIAL, ANALYTICS AND NATIVE ADVERTISING, INCLUDING THE RISE IN BIG DATA ARE among the " top 5 trends  in digital marketing which are expected to dominate in 2016

tax paid by the top 5 tech giants

How much do the top tech giants pays as tax ? This question has been asked across the political spectrum as well as across business meetings. Time and again both legislators and senators have questioned Large tech companies such as Apple and Google who  are often accused of avoiding U.S. taxes by stashing foreign earnings in countries with lower corporate tax rates.This chart tries to dig through the reality

Taxes paid by the technology giants  it definitely  not in line with the kind of  profits these companues make.In 2014, Apple paid $13.97 billion in income taxes, which is more than what IBM, Microsoft and Google paid combined. More importantly though, Apple’s effective tax rate (the average rate at which pre-tax profits are taxed) in 2014 was 26.1%. While that is actually higher than it is for many of its fellow tech companies, it is 2.5 percentage points below the average tax rate paid by S&P 100 companies in 2014, not to mention the statutory federal income tax rate of 35%.

The hottest 5 consumer technology devices this year

All around the world, consumers are increasingly using internet to share and make things faster and easier apart from sharing one culture. In an latest Ericsson ConsumerLab survey of 23 countries, it found that  more than three-quarters of consumers browse the internet and half use social media every day

The hottest consumer products this year from Sumit Roy

The popularity of  digital streaming overtake broadcast TV among those aged 16-45, with 80 percent in this age group watching streamed video several times a week or more. 77 percent of the total sample population watched broadcast content, compared to 75 percent who favored streaming services, but this is set to change during 2015. The year will be historic, as more people will watch streamed on-demand content than broadcast TV.

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coming soon :instagram with 3D touch features

Instagram is planning to bring the 3D Touch feature of ‘Peek and Pop’, currently exclusive to Apple iPhone 6s series, to Android as well. A report on The Verge had noted that the feature had gone live with a new update on Android, but it was later pulled back by Instagram. - 

 However there are some limitations on using Instagram , as users can access 3D Touch features only inside the app and not from the homescreen. Also Android users need to long press to access the feature. The lack of pressure-sensitive screens on Android makes the whole experience less exciting compared to latest iPhones. -

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