advertising media with highest inflation rates

Spot TV, Cable TV and nation broadcast TV are among the media advertising platform  with highest inflation .Latest reports from Flurry's show that in  2016, the cost of advertising on Television will see  the highest rate of inflation depending on whether its cable, spot TV or broadcast TV.Spot TV will be the costliest with 13% inflation in 2016

Internet  display advertising will see the lowest inflation in 2016 out of which  online video and mobile will be the most cost effective platforms with inflation of a mere 1%

radio spends increase by 12 % while digital spends grow 4%

RADIO AND DIGITAL AMONG FASTEST GROWING AD PLATFORMS

Radio spends by US corporations  increased by 5%  last year, led by 12% increase by location radio spots
Magazine  ads decreased by  7% while  newspapers as a media platform declined by 11.8% . Out of Home media grew by just 1% led by Outdoor platforms
data : kantar media

radio exceeds TV in terms of reach

In the first quarter of 2015 an average of 223 million Americans aged 18+ tuned in to the Radio at least once a week, amounting to a reach of almost 93% of the adult population. 

However television came in a close second with a weekly reach of 87%, while digital platforms lagged behind considerably. While Radio does win in terms of sheer reach, TV remains unparalleled with respect to average weekly usage. According to Nielsen’s measurements, U.S. adults spent an average of 36 hours a week watching TV in Q1 2015,