Showing posts with label digital media. Show all posts
Showing posts with label digital media. Show all posts

Tuesday, 12 January 2016

top 10 tech industry's biggest philanthropists

"tech industry's biggest philanthropists"

TECHNOLOGY INDUSTRY BIGGEST  NAMES  THAT HAS EMBRACED PHILANTHROPY 

Among the biggest names of tech industry's CEOS who have embraced philanthropy has been Microsoft's founder Bill Gates and his wife Melinda Gates.
Some other names which has not been heard too often have been mostly  from the tech industry .Among them   are WhatsApp co-founder Jan Koum, Sean Parker of Napster fame and Nicholas Woodmann, the man behind GoPro. Google founders Larry page and Sergei brin has been into philanthropy for some time now 
Meanwhile recently Mark Zuckerberg  the Facebook Poster boy has joined the illustrious  league of extraordinary CEO's who have decided  to give back to the world by philanthropy 


radio spends increase by 12 % while digital spends grow 4%




media spends by platforms

RADIO AND DIGITAL AMONG FASTEST GROWING AD PLATFORMS

Radio spends by US corporations  increased by 5%  last year, led by 12% increase by location radio spots
Magazine  ads decreased by  7% while  newspapers as a media platform declined by 11.8% . Out of Home media grew by just 1% led by Outdoor platforms
data : kantar media

Tuesday, 22 December 2015

google launches its Interactive, 360-Degree “Spotlight 2D and 3D animation video app

Google  has just turned in a new feature a from its photos stable  with " Spotlight Stories – which is an immersive, 360-degree animated videos meant to introduce a new form of storytelling – to YouTube,.The technology for making these mini-movies was first developed by Motorola Mobility’s Advanced Technology And Products (ATAP) division, but Google continued to fund its development over the years following Motorola’s 2011 Google acquisition.

 The first story to arrive is a holiday film called “Special Delivery,” from Wallace and Gromit creators Aardman Animations. This  feature  will let consumers create movie format powered by sensors like the gyroscope and accelerometer which will  create an immersive viewing experience that involves 3D and 2D animations and 360-degree video angles



The Spotlight Stories only work with the YouTube app on certain Android phones, Google has also created a YouTube 360 version so those with other Android devices can still view the movie, as well as those on iOS devices and the web. And there’s a Google Cardboard viewing option, too. 

Monday, 14 December 2015

Indonesia 's digital media powered by 56% growth in online video

In Indonesia  the user penetration in the "Digital Video" segment is at 9.92% in 2015. The country's average   average revenue per user (ARPU) in the "Digital Video" across Indonesia is currently at  USD 8.09 in 2015.


"In Indonesia  the user penetration in the "Digital Video" segment is at 9.92% in 2015."
INDONESIA DIGITAL MEDIA GROWTH STORY : 2015 TO 2020

The "Digital Video" growth in Indonesia  is currently led by online video which is  expected to show a revenue growth of 55.97% in 2016.
However digital music and e publishing will be the biggest digital media  growth stories .
By 2020 digital publishing will grow by a huge 26%, while, digital music revenues will grow by 9%