local advertising this year to be led by 30% digital media spends

The above chart  displays  the percentage break of of 2016 local ad spend across entire media spectrum 

BIA/Kelsey’s U.S. Local Advertising Forecast 2016 reveals  a big shift to mobile, social and video thereby powering online/digital to a 29.1% share of total local ad revenues by 2016(data)

 Digital advertising revenues   will grow to $42.6 billion in 2016,as compared to  $38 billion in 2015

Across  industry   BIA/Kelsey projects total  total local advertising revenues in the U.S. to reach $146.6 billion in 2016, up from $141.3 billion this year, representing a growth rate of 3.75 percent.

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