Showing posts with label online advertising. Show all posts
Showing posts with label online advertising. Show all posts
Tuesday, 26 January 2016
50% global digital ad spending is accounted by us and china
GOBAL DIGITAL MARKETING AD SPENDS BY TOP 5 BIGGEST MARKETS
US and China accounts for more than 50% of digital ad spending budgets with a total of $73billion shared between the 2 nations last year. According to emarketer out of a total of $146billion digital spending which is presently shared between biggest top 5 digital markets of the world, which includes Japan ,UK, Germany apart from US and China
Thursday, 21 January 2016
67% users move between devices when they are shopping online
Cross Device consumer insights
"67% users move between devices when they are shopping online
Saturday, 16 January 2016
list of mergers and acquisitions likely to face antitrust scrunity
- Dow Chemicals and Dupont
- Anthem Cigna and Aetna Humana
- Halliburton and Baker Hughes
- Walgreens and Rite Aid : the number 1 and no 3 pharmacy chains set to create the biggest pharma chains
- Staples and Office Depot
mobile spends in europe set to exceed 50% of their digital media spends
IN EUROPE MOBILE SPENDS ON MARKETING AND PROMOTION SET TO TOUCH THE 50% OF OVERALL DIGITAL MARKETING SPENDS
- In UK mobile spends in 2016 is expected to touch 49% of total digital marketing spends
- Norway mobile ad spends will contribute 46%
- France and Denmark mobile will reach 31% in 2016
- Netherlands, Italy and Germany will see its mobile spends reach 44% of their total digital budgets
- Germany mobile ad spends will see the fastest growth in western europe with 13% increase . In 2015 mobile spends in Germany contributed 31% of its online ad spends
- Both Finland and Sweden will see their mobile media spends touch 45%
UK rank first on Europe as the nation with the highest mobile ad spends 49%,followed by Norway.Across Western Europe the average mobile ad spends out of total digital media spends is 44%
Sunday, 10 January 2016
digital key market indicators in united kingdom
The chart shows the key indicators of digital media in United Kingdom
UK is expected to see a revenue in the "Digital Media" market amounts to mUSD 6,571.2 in 2016. The biggest digital market in UK is "Digital Games" with a market volume of mUSD 3,150.8 in 2016.
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