50% global digital ad spending is accounted by us and china

 GOBAL DIGITAL MARKETING AD SPENDS BY TOP 5 BIGGEST MARKETS

US and China accounts for more than 50% of digital ad spending budgets with a total of $73billion  shared between the 2 nations last year. According to emarketer out of  a total of $146billion  digital spending  which is presently shared between   biggest top 5 digital markets of the world, which includes  Japan ,UK, Germany apart from US and China

2016 to see 4.7% increase in global advertising spends,share of online jumps 26%

YEAR ON YEAR AD SPENDING GROWTH RATES : NORTH AMERICA  AND  UNITED STATES

The latest Carat report on " global advertising spends"is based on the  data received from 59 markets across the Americas, Asia Pacific and EMEA,

Carat’s latest global advertising expenditure forecasts that global advertising spend will grow by +4.0% in 2015 to US $529billion, while  ad spends in  2016 is predicted to grow by +4.7%, accounting for an additional US$25billion in spending

Marketers will increase their Mobile and Online Video advertising spends especially across social media, with +51.2% and +22% year-on-year growth expected this year.Programmatic buying is also experiencing rapid growth at a rate of +20% each year.

GLOBAL ADVERTISING YEAR ON YEAR GROWTH : 2015 VS 2016

Western Europe remains stable with consistent year-on-year growth at +2.6% in 2015 and +2.9% in 2016 driven by positive momentum in the UK and Spain.

The online & digital  media,  share of  2015 advertising spends was 24.3% which will increase to 26.5% in 2016..Digital continues to be the only channel which is seeing double digital growth, predicted at +15.7% in 2015 and +14.3% in 2016

• Across 10 of the markets analysed, including the UK, Ireland, Canada and Australia, Digital is now the principle media used based on spend, with the US market predicted to join this list in 2018 when digital advertising spend is forecast to overtake TV advertising by more than US $4billion.
  
• The positive momentum of advertising spends  is expected to continue across the world at the 

1. Western Europe at +2.6%, 
2. North America +4.2%
3. Asia Pacific  at +4,1%
4. Latin America +12.7%

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countries having the highest number of wifi hotspots

The nations with highest and lowest wifi public hot spots mapped 

Presently there are  currently over 47 million WiFi hotspots available worldwide, which is expected to balloon to over 340 million in just the next four years

china lead in app downloads,have lowest cost per installs across asia pacific

LIST OF ASIA PACIFIC COUNTRIES THAT LEADS MOBILE APP DOWNLOADS 

state mobile app downloads in asia pacific from Sumit Roy

China leads the Asia pacific nations in terms of highest mobile app downloads, followed by Indonesia and India . Mobile  Commerce and travel category apps saw the highest growth YoY.

Cost per installs across iOS devices is highest in Indonesia,( 2X times ) followed by Vietnam and South Korea .This means advertising your app across iOS users in  Indonesia is most expensive, China remains the cheapest asian country for app installs across iOS devices.

8 out of 10 asia's biggest billion dollar consumer internet start ups are chinese

80% Asian Consumer Internet Start Ups are Chinese and rest from India

8 out of 10   Asia's biggest consumer Internet start ups, with over 1 billion USD valuation   are from China  and the rest from India

No 3 : Didi Kuaidi :Apart from Xiaomi and China Internet Plus .. China has its own equivalent of uber and ola. Didi Kuaidi  which is ranked 3rd biggest consumer internet start up in Asia is a company made up of China's two largest taxi-hailing firms- Didi Dache and Kuaidi Dache as result of a merger in Feb. 2015.

No 4: Flipkart is India's biggest ecommerce marketplace and  the country's biggest unicorn, which is currently valued at over $15billion

No 5: Asia's 5 largest Unicorn is chinese peer to peer lending Lufax  which us valued more than $19billion recently.Lufax was   launched in 2012  and the company is a  part of Pi.ng An Insurance group ,which is  china's  largest insurer by asset

No 6 : Asia's 6th largest start up is  chinese technology company DJI  valued in excess of $8 billion . DJI manufactures commercial and recreational unmanned aerial vehicles (UAV) for aerial photography and videos

No 7 : Zhong An Online is among the first insurance company in china to sell all kinds of insurance policy as well as handle claims online .Zhong On is valued over $8 billion and it is  China’s first truly digital insurer.Ranked 7th as Asia's biggest start up across consumer Internet space

No 8. :Ola Cabs is India's  cab booking along with aggregation  service is ranked 8th biggest asian  consumer Internet unicorn .Ola's currently valuation  is  $5  billion

No 9 :Snapdeal  is India's 2nd largest e commerce marketplace after flipkart, and valued over $5billion

No 10 :UCar provides a chauffeured car service in China, located at Tianjin china and founded in 2014. Ucar  is valued currently at  $3.4 billion

With the exception of British Airways, the European brands in the table have seen minimal growth or a decline in their brand values. Iberia has been the worst affected, its brand value has fallen 23% to $951m. Southwest Airlines achieved a 52% growth in brand value Airlines 50 Sector Analysis – Airlines after a strong financial year and American Airlines’ brand value soared 39% to $3,649m, moving it up to 5th place

the top 3 biggest market for the $91 billion online gaming market :

Which are the Biggest Global markets for online gaming by geography

GLOBAL ONLINE GAMING IS ESTIMATED TO BE $91 BILLION, 

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Asia Pacific with over $43 billion revenues along with North America's $24 billion revenue from online gaming  creates the biggest 2 regional world market. for online gaming  

However  out of $43 billion, china  make up for  over 50% of this market with  $22.2 billion revenues from online gaming and  forms the biggest  market for online gaming 

With $22 billion revenues from online gaming,the US  ranks no 2 , making  North America as the second biggest market with $23.8billion. .However Online Gaming revenues in china exceeded the US ( $22.2billion vs $22 billion)

The final break up :

1)Asia Pacific including China :47%

2)Europe Middle east and Africa : 22%

3)North America : 26%

4)Latin America : 4%

why global stock markets are in the panic mode on chinese financial meltdown fears

At 28billion USD ,China's debt levels have surged 

As a proportion of GDP chinese debt accelerated moderately from the turn of the century. In 2007, it was 121% of GDP. Today it's more than twice that — 282%

After an indifferent 2015, Global markets started off terribly, with china sending shock waves across the world  and setting global stock markets into a panic mode .And many believe that china  could get even worse and lead the world into another financial crisis. George Soros has already "predicted that china will set up a repeat of 2008. And if that was not enough this recent chart from  HSBC warns that   China could be about to go into full-blown "crisis" mode.

China is about to get caught up in a death spiral of falling demand and mountains of debt  which will mean a meltdown and a disaster for the rest of the world. The Caixin Purchasing Managers Index for manufacturing, which measures economic activity, came in at 48.2. Anything below 50 signals contraction and last week's  reading marks the 10th straight month China's industry has shrunk.

These charts from Businessinsider shows  3 reasons why global markets are panicking .China's total debt is now about $28 trillion, larger than that of the United States or Germany,

global advertising spending : US vs China

Global advertising Spends comparison: China vs US

With the exception of British Airways, the European brands in the table have seen minimal growth or a decline in their brand values. Iberia has been the worst affected, its brand value has fallen 23% to $951m. Southwest Airlines achieved a 52% growth in brand value Airlines 50 Sector Analysis – Airlines after a strong financial year and American Airlines’ brand value soared 39% to $3,649m, moving it up to 5th place

the sheer size of chinese online retail imports

The biggest digital disruptions  in chinese market has been the growth of  china's online retail imports including growth of robots