how mobile beacon is disrupting consumer retail shopping

MOBILE BEACONS 

Mobile Beacons  a new proximity based technology which is designed to drive customer loyalty and in-store sales, is  set to  distrupt online retail in a big way.
Beacons are small, Bluetooth-enabled devices ( cabe placed to a wall or in the sales counter )  which send signals to the customers smartphone  once they are s within 50-100 feet of the device. Mobile beacon's  automatically start triggering personalized coupons, special offers,  personal recommendations and loyalty rewards. Typically, one beacon is needed for every 5,000 square feet of store space.

HOW DOES THE MOBILE BEACON WORK

Mobile beacons are the latest disruption based marketing's latest technology, that is promising to change the way "  marketers  and consumers interact.

Mobile beacons could be uniqely leveraged by brands and marketers across  physical stores  just at the  right moment..  A mobile beacon can be used by retailer to run personal recommendation's based on the " item, product or brand the customer has just seen or purchased . Additionally it can be used to send discounted coupons, membership reward points including loyalty benefits

This layer of " social and personal customization" including  personal recommendations, while shopping  is bound to " provide much relevant in-store shopping experience for  the consumer

Facebook has  recently announcement that it will begin testing mobile beacons as part of its new
Place Tips” Facebook also now offers beacon technology at no cost to retailers who have Facebook pages.

cost per mobile app installs across south american nations

State of mobile app downloads and cost per installs in Latin America from Sumit Roy

Brazil Costa Rica and Chile are among the nations with highest mobile app downloads, with 81%,9% and 3% receptively .Online gaming and sports  have seen the highest mobile app downloads across Latin America. The highest cost per installs aross iOS devices in Chile is highest  ( 10X) followed by Argentina,(5x) Costa rica and Brazil.. Brazil is the cheapest market in terms of getting mobile app downloads across mobile devices as compared to Argentina ( data : inmobi)

mobile spends in europe set to exceed 50% of their digital media spends

IN EUROPE MOBILE SPENDS ON MARKETING AND PROMOTION SET TO TOUCH THE 50% OF OVERALL DIGITAL MARKETING SPENDS

• In UK  mobile spends in 2016 is expected to touch 49% of  total digital marketing spends
• Norway mobile ad spends will contribute 46%
• France and Denmark mobile will reach 31% in 2016
• Netherlands, Italy and Germany  will see its mobile spends reach 44% of their total digital budgets
• Germany mobile ad spends  will see the fastest growth in western europe with 13% increase . In 2015 mobile spends  in Germany contributed 31% of its online ad spends 
• Both Finland and Sweden will see their  mobile media spends  touch 45%

UK  rank first on Europe as the nation with the highest mobile  ad spends  49%,followed by Norway.Across Western Europe the average mobile ad spends out of total digital media spends is 44% 

comparison of mobile ad revenues among top 10 tech giants

MOBILE REVENUE AS A PERCENTAGE OF OVERALL REVENUE

GOOGLE, FACEBOOK AND TWITTER  are among the  top 3 brands where mobile ad revenues make up for a sizable chunk of its  revenues in the United States
In 2015  Google's share of US mobile ad revenue pie came to 35% , followed by Facebook with 16% and Twitter with 3%
The above chart shows the mobile ad revenues in the US market compared with 2013 to 2015 and 2016 numbers are projections by emarketer.

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