Personalization apps (such as Android lock-screens and Emoji keyboards) were by far the fastest-growing, with sessions up 332% year-over-year. The news and magazines category, which had seen below-average growth in 2014, rebounded with a strong 135% gain last year.
No 3 fastest growing mobile apps were utilities and productivity apps maintained solid growth, up 125% year-over-year after a 121% increase in 2014.
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