Apple announced a sharp slowdown in sales growth for its iPhone |
Apple's honeymoon period with its most successful product, iPhone seems to be finally over, with the company reporting " flat sales in a clear indication of iPhone's slowest growth since the product's 2007 launch as Apple warned investors that "sales will fall for the first time later this year.
The company sold 74.8m of its flagship devices in the final three months of 2015, compared to 74.46m iPhones it told during the same period in 2014.. which points to the fact that : iPhone sales has now plateaued
However the worrying point for apple, is that the company is dependent on the iPhone magic wand more than it should do as it created more volatility and risk for the company something that wall street will not like
- Apple's ipads meanwhile have been shrinking for more than 18 months. Apple sold 16.1million iPads in the last three months of 2015, down from 21.4m tablets in the same quarter last year.
- Mac sales too, declined with Apple selling 4% fewer ending up with 5.3 million sales (YoY)
- Apple Watch, grew sharply to $4.4bn, up from $2.6bn in the third quarter of 2015 (when the company first reported Watch sales).
- Other products in the category include Beats accessories, Apple Pay and Apple TV
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