The technology and telecom providers categories comprised 44% of total brand value in the BrandZ™ Top 100 Most Valuable Global Brands 2015 ranking. 10 years ago the tech companies accounted for 36% of the total brand value
Among the top 100 biggest brands this year APPLE, GOOGLE, MICROSOFT and IBM form the top 4 most valuable brand this year in the BrandZ WPP group ranking. In fact among the top 10 most valued global brands in 2015 , 7 brands are across the technology or the telecom space. Brands like VISA, AT&T and VERIZON rank 5th ,6th and 7th respectively . They are followed by Coke, McDonald's and Marlboro which are ranked 8th, 9th and 10th. Among the top 100 brands
The 11th-14th rank is once again taken by technology brands with Tencent, Facebook, Alibaba and Amazon ranking in that order
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