Snapchat is a photo and video messaging app that allows users to take photos, record videos, add text and drawings, and send them to their intended recipients.Snapchat was created by by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were students at Stanford University. Among its investors are 1)Alibaba 2)Benchmark 3)Fidelity Investments 5)General 6)Catalyst Partners7) Glade Brook Capital 8) HDS Capital 9)Kingdom Holding 10)Kleiner Perkins Caufield & Byers along with Coatue Management SV Angel and Tencent Holdings
Snapchat as of 2015, December 31st has made 4 Acquisitions with a Total Equity Funding $1.17B in 7 Rounds from 16 Investors.Snapchat serves transient display ads to over 100 million daily active users on its platform, for 10 seconds ( for the time range users can keep their recordings) after which the next sets of online ads are shown . Every ad disappear within 10 seconds, followed up the other set.Snapchat has succeeded in disruption the traditional CPC and CPM online ad models.
The success of the new model can be explained by the fact that Snapchat charges as astounding $750,000 a day.The company has experienced high user-base growth this year and has been one of the most compelling Unicorns in the tech industry. The firm has managed to raise over $1 billion in equity funding to date, which has valued the company between $15-20 billion.
Snapchat as of 2015, December 31st has made 4 Acquisitions with a Total Equity Funding $1.17B in 7 Rounds from 16 Investors.Snapchat serves transient display ads to over 100 million daily active users on its platform, for 10 seconds ( for the time range users can keep their recordings) after which the next sets of online ads are shown . Every ad disappear within 10 seconds, followed up the other set.Snapchat has succeeded in disruption the traditional CPC and CPM online ad models.
The success of the new model can be explained by the fact that Snapchat charges as astounding $750,000 a day.The company has experienced high user-base growth this year and has been one of the most compelling Unicorns in the tech industry. The firm has managed to raise over $1 billion in equity funding to date, which has valued the company between $15-20 billion.
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