tech brands form 70% of the 100 most valued 2015 brands

The technology and telecom providers categories comprised 44% of total brand value  in the BrandZ™ Top 100 Most Valuable Global Brands 2015 ranking. 10 years ago  the tech companies accounted for 36% of the total brand value

Among the top 100 biggest brands this year APPLE, GOOGLE, MICROSOFT and IBM form the top 4 most valuable brand this year in the  BrandZ WPP group ranking. In fact among the top 10  most valued global brands  in 2015 , 7 brands are across the technology or the telecom space. Brands like  VISA, AT&T and VERIZON  rank  5th ,6th and  7th  respectively . They are followed by Coke, McDonald's and Marlboro  which are ranked 8th, 9th and 10th. Among the top 100 brands

The 11th-14th rank is once again taken by technology brands with  Tencent, Facebook, Alibaba and Amazon ranking in that order

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WPP reveals the 10 fastest growing brands this year; Alibaba &Facebook tops

This years Millward brown brand report has some surprises and a few expected brand rankings 2015 number one global brand has been Apple.The Brand Value of the Top 10 brands almost tripled, to $1.1 trillion, one-third of the total value of the Global Top 100.Whereas the top 100 brand value now stands at $3.3 trillion, a 14% increase on 2014 and a 126% growth over 2006 .Apple, with its relentless focus on the consumer experience, and the ability to wow its consumers demonstrated this yet again with the iPhone 6, returns to the top spot with a 67 percent increase in brand value.

WPP  and Millward brown's  BrandZ™ Top 100 Most Valuable Global Brands ranking, in 2015, .

The biggest riser is Facebook with an increase in value of 99% The  fastest growing brand this yeat ( new entry) is the online retailer Alibaba which debuted in the retail ranking at $66.4 billion, helping to grow the retail category ranking by 24% and overtaking both Amazon and Walmart This years Fastest rising brand report shows that "Five of the 10 Top Riser brands come from technology or telecom providers categories. Other fastest growing brands were Domino's Pizza which won on brand strength and communication.Amazon grew faster with its consistent and  awesome customer care. Other fastest growing brands were  Skoll ,Verizon, Google and Zara were

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