This years Millward brown brand report has some surprises and a few expected brand rankings 2015 number one global brand has been Apple.The Brand Value of the Top 10 brands almost tripled, to $1.1 trillion, one-third of the total value of the Global Top 100.Whereas the top 100 brand value now stands at $3.3 trillion, a 14% increase on 2014 and a 126% growth over 2006 .Apple, with its relentless focus on the consumer experience, and the ability to wow its consumers demonstrated this yet again with the iPhone 6, returns to the top spot with a 67 percent increase in brand value.
WPP and Millward brown's BrandZ™ Top 100 Most Valuable Global Brands ranking, in 2015, .
The biggest riser is Facebook with an increase in value of 99% The
fastest growing brand this yeat ( new entry) is the online retailer Alibaba which debuted in the retail ranking at $66.4 billion, helping to grow the retail category ranking by 24% and overtaking both Amazon and Walmart This years Fastest rising brand report shows that "Five of the 10 Top Riser brands come from technology or telecom providers categories. Other fastest growing brands were Domino's Pizza which won on brand strength and communication.Amazon grew faster with its consistent and awesome customer care. Other fastest growing brands were Skoll ,Verizon, Google and Zara were
